Traffic & search
How do people find you?
See which channels and pages bring people to the site, and how you appear in search.
Google Analytics / Search Console← All capabilities
Custom websites & commerce
Make an impression.
Make it work.
Custom websites and stores that help customers find, choose, and act. Practical editing tools keep your team in control.
Discuss your websiteAvid Boats. Find the right model.Custom website / Design & developmentThe new Avid Boats website, shown together in desktop and mobile layouts. The homepage introduces the brand with the headline For the days you live for, with clear routes to explore the boats and find a model.
View projectFrom interest to inquiry
Make the next
step clear.
A good first impression gives someone a reason to look closer. The new Pratt Guys site connects pool and outdoor-living services with real backyard projects and a clear way to start planning.
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Make the offer clear.
A recognizable brand, a direct headline, and real work help a visitor understand who they are dealing with.
The new Pratt Guys site leads with custom pools and complete backyards, with the work itself in view.
Illustrative journeyView project
Commerce / Delivered & live
Built to browse.
Ready to buy.
Sometimes the next step is a conversation. Sometimes it’s a purchase. Prodigy carries that same clarity through collections, product details, and buying choices.
01 / BrowseA way into
A way into
the range.
Apparel, gear, and parts need a clear place in the store. Collections and product-type shortcuts help customers start with what they came for.
- Product types
- Filters
- Sorting
02 / UnderstandGive the product
Give the product
a closer look.
Let the photography lead. Bring the product information, available sizes, and buying choices together where the decision happens.
03 / Choose
Keep the next step close.
Size, quantity, and purchase actions stay together on mobile, with the details and shipping information close by.
After the purchaseMade to run
Made to run
day to day.
- The storefront
- Custom Shopify design and development, from the collections to the product page.
- The team
- A familiar Shopify workspace for managing products, content, and orders after launch.
Behind the experience
Built for
your team.
Keep content current, connect the tools, and prepare for launch. Start with the work your team does every day, then explore the decisions behind the build.
Content you control.
Practical fields, previews, and training for everyday updates.
Tools that connect.
Forms, commerce, and business systems planned together.
A clear handoff.
Know how the site works and who to call after launch.
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Your content.
Your team in control.
An editor built around what you manage, with useful previews and reporting planned around your business.
Your website workspaceInteractive example
Try itChange the words or photograph. Watch the preview update.
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Draft up to date
Life outside.
Spaces to make your ownA better kind of outside.
Outdoor spaces with room for the way you live.
Explore the possibilitiesDesktop layout / Pratt Guys project imagery
See what the site is doing.
Reporting can live in your workspace or connect you to the tools your team already uses.
Customer inquiries
What makes someone get in touch?
Review the requests coming through your forms, with the details your team needs to follow up.
Website forms / Your CRMProducts & sales
What are people looking at and buying?
Bring relevant product and order reporting into the picture when commerce is part of the build.
Shopify / Commerce reportingContent editing & reporting
Everyday content stays in your hands. New features and larger design changes are work we plan together.
Planned with your team
- Content & media editing
- Preview & draft workflows
- Training & reporting scope
Useful connections.
Fewer loose ends.
Plan what moves, where it goes, and who needs to act on it.
01 / StartWebsite inquiryThe useful details
02 / ConnectYour teamAn inbox or customer system
03 / ContinueNext stepA clear follow-up
Plan what the form collects, who receives the request, and what the team needs to follow up. Connect to the tools your business already uses.
Planned with your team
- System mapping
- Clear ownership
- Exception planning
A considered launch.
A clear way forward.
The work includes the handoff, the checks, and a plan for what comes next.
Ready for real use.
- 01Prepare
- 02Test
- 03Handoff
Mobile & accessibility+
Check the key journeys on phones, keyboards, and assistive tools, including forms, shopping paths, and navigation.
Content & search+
Prepare page titles, metadata, redirects, and migrated content so the new site has a considered starting point.
Team handoff+
Walk through editing, roles, project notes, and the support plan with the people who will own the site.
Launch work is scoped to the project. Ongoing support is agreed around what your team needs.
Planned with your team
- A practical launch plan
- A useful handoff
- Agreed support scope
Plan for the people
using the site.
Group the content around the questions each audience brings, then give them a clear route through the site.
- A pool at homeCustom pools
A place to swim and unwind.
- Room to gatherCabanas & structures
Shade and a covered outdoor space.
- A place to cookOutdoor kitchens
An outdoor kitchen for the backyard.
One business. Different needs. Plan the page paths before designing the screens.
Planned with your team
- Audience & journey planning
- Site structure
- Wireframes & prototypes
A point of view.
In every detail.
Bring photography, type, layout, and considered movement into one visual language.
Give the headline, supporting detail, and next step a clear order. Type, contrast, and scale help people know where to look.
Planned with your team
- Creative direction
- Interface design
- Responsive interaction design
Find it.
Understand it.
Give product ranges clear categories, useful details, and a considered path to inquiry or checkout.
Selected product
Visit the storeSwamp Duo Tee
Sand / Back graphic
Real Prodigy products in a browsing example. Catalogs can lead to an inquiry, a dealer, or a purchase, depending on how the business sells.
Planned with your team
- Product structure & filters
- Useful product detail
- Inquiry & checkout journeys
A few good questions
Website questions, answered.
Can our team update the website?
Yes. We build practical editing tools around the content your team manages, then provide a clear handoff and training.
How do you price a website project?
We scope the work around page types, content, commerce, and business-system connections. The first conversation sets priorities; a written scope defines the deliverables, investment, and what is included.
How do we establish a launch date?
We plan the schedule around content, approvals, catalog size, and integrations. The project plan sets out review milestones and what we need from your team to keep the work moving.
What platforms do you build with?
Shopify for commerce, and Next.js with Payload for many custom websites. We choose the platform around your content, sales process, and integrations.
Can you work with a complex product catalog?
Yes. We plan model families, specifications, options, comparisons, and sales paths around the information your buyers need.
What happens to our current content and tools?
We review what to keep, improve, or replace. Content migration, redirects, and integrations become explicit parts of the project.
Can the relationship continue after launch?
Yes. We can support content, creative production, performance review, new features, and ongoing improvements to the site.
Your next move
What should your website help people do?
Talk with Peter & Bobby about what customers need to find,
choose, or do, and what your team needs to manage.
