← Selected work

Eyewear / Lifestyle / Creative direction · Product & lifestyle photography

Costa

The product, in the life it belongs to.

Four people wearing Costa optical glasses around a campfire at night

The project at a glance

Optical eyewear.
Everyday moments.

Selected past work / Optical-line photography

The challenge: How do you make prescription eyewear feel part of the Costa way of life?
What we delivered: Creative direction · Product & lifestyle photography
What changed: Location, people, and close product detail come together in a set of optical-line photographs. Selected work from a past engagement.

Scope & engagement details

We produced a photography shoot for Costa Del Mar’s optical line of prescription glasses. Location scouting, model selection, lifestyle photography, and product detail worked together to show the eyewear in familiar settings and bring its design into focus. This is selected production work from a past engagement.

Inside the experience

Put the glasses where they belong.

Costa prescription eyewear photographed as part of Launch Pad’s optical-line production work — Costa optical-line photography, produced by Launch Pad.

01

Find the setting.

Location scouting gives the shoot places that feel at home in the Costa brand.

02

Choose the people.

Model selection and lifestyle scenes help show the glasses as something people wear throughout their day.

03

Bring the product closer.

Product-focused photography gives the frames and their design the attention they need.

Through the lens

Bring it into focus.

A man in Costa optical glasses on a sailboat, from Launch Pad’s Costa shoot — Move the lens across the shot. Prescription eyewear, photographed where it’s worn.

Move the lens across the shot. Prescription eyewear, photographed where it’s worn.

The optical collection

The product.
The everyday.

Location, people, and product detail come together in a photography shoot for Costa’s prescription eyewear.

01The setting
Lifestyle photography for the optical collection.
02The everyday
The glasses in familiar moments.
03The detail
A closer view of the optical collection.
04The people
The product in the life it belongs to.

Costa optical-line photography produced by Launch Pad. Selected work from a past engagement.

What sits behind the experience

A shoot planned around the product.

The scope behind the work shown here.

Project deliverable / 01

Location & talent selection

Locations and models selected to suit the Costa brand and the optical line.

Project deliverable / 02

Lifestyle photography

The eyewear shown in everyday moments, with people and settings carrying the brand story.

Project deliverable / 03

Product photography

Closer views of the glasses, their materials, and their design.

Show the product clearly. Give people a way to picture it in their lives.

Social, film & content

Next projectStanz FishingBuilt around a life on the water.

Your next move

A product worth picturing? Let’s talk.

Location, talent, and photography
planned around the product.

Talk with Peter & Bobby