Custom WordPress website
Website design and development for the Action Craft brand and boat lineup.
Marine / Custom website · Boat configurator · Dealer portal
Action Craft Boats
From exploring a boat to configuring the order.
The project at a glance
A custom boat.
A connected process.
Delivered website, configurator & dealer portal
- The challenge
- How do you help a buyer understand a custom boat and give dealers a practical way to order it?
- What we delivered
- Custom website · Boat configurator · Dealer portal
- What changed
- The delivered configurator connects visual choices with real-time pricing, and the dealer portal supports boat building and ordering.
Scope & engagement details
We designed and built Action Craft’s custom WordPress website, visual boat configurator, and dealer portal. The public experience connects model discovery with customization and real-time pricing. The dealer tools carry that product knowledge into the boat-building and ordering process.
The experience, on screen
Explore it. Configure it. Make it yours.
The delivered website brings the lineup, model details, and boat configuration into one product experience.
Delivered website and configurator · Archived interface captures from Launch Pad’s published case
The website
A distinct introduction to Action Craft, with the lineup and next steps close to the brand story.
The boat builder
Visual customization and real-time pricing support the decisions behind a custom boat.
The model detail
A closer look at the boat before the buyer begins a build.
Inside the experience
Make a custom boat easy to buy.
01Understand the boat.
The website gives the brand, lineup, and model details a considered place before the buyer starts configuring.
02See the choices.
The custom boat builder connects visual selections with real-time pricing, helping buyers understand the boat they are putting together.
03Support the dealer.
A dedicated portal brings boat building and ordering into a practical dealer workflow.
The builder
Build it. Price it. Send it to a dealer.
The configurator we designed and built for Action Craft, captured from the delivered site. Choose a number to see what each part does.
A live total
The price updates as each option is chosen.
The boat, as built
Side and top views follow the colors and options selected.
Guided steps
Nine steps take a buyer from the model to the details.
Priced options
Every upgrade shows what it adds before it’s selected.
A dealer portal
A dedicated portal brings building and ordering into the dealer’s workflow.
What sits behind the experience
From the first look to the dealer order.
The scope behind the work shown here.
Visual boat configurator
A custom Build a Boat experience with visual choices and real-time pricing.
Dealer portal
Tools for dealers to build boats and manage the ordering process.
Product discovery and the process behind the order belong in the same conversation.
Software & digital products
Your next move
Selling something complex? Let’s make it simple.
Websites, configurators, and dealer tools
that carry the sale forward.
