Product photography
Hardware in water and bubbles, plus black-background outrigger portraits with water droplets and carefully controlled reflections.
Marine products / Product photography · Apparel design · Launch pages
Gemlux
Marine hardware. A signature look.
The project at a glance
Start with the hardware.
Make it unmistakable.
Selected past work / Photography, apparel & product launches
- The challenge
- How do you give marine hardware a visual identity people recognize beyond the boat?
- What we delivered
- Product photography · Apparel design · Launch pages
- What changed
- Finished product photographs and Peter’s parts-built fish illustration give the marine hardware a recognizable look across product imagery and apparel.
Scope & engagement details
Water, polished metal, and black backgrounds gave Gemlux’s product photography a distinct look. Latches and hinges sit among bubbles; outrigger mounts carry beads of water. Peter’s shirt design takes the same hardware in another direction: a fish assembled entirely from Gemlux parts. Product launch pages, film, and aerial content were also part of the engagement.
Inside the experience
The product becomes the image.
01Put the product in water.
The latch and friction hinge are photographed against black, with bubbles framing the polished metal.
02Light every detail.
Water droplets, controlled highlights, and deep shadows bring the outrigger mount’s shape and finish into view.
03Build the fish from the parts.
Peter Legeza’s apparel illustration turns Gemlux’s own hardware into a billfish, carrying the product identity onto a shirt.
Product photography
Metal. Water.
Black.
Bubbles around a latch. Water droplets on an outrigger mount. The hardware carries the picture.
01The latch
Water and bubbles frame the polished metal.
02The hinge
A close view of the hardware, in water.
03The outrigger mount
Water droplets and highlights bring out the finish.
Finished Gemlux product photography by Launch Pad. Selected past work.
Original apparel design
Every part.
One fish.
Peter Legeza assembled a billfish from Gemlux’s own marine hardware. The parts become the illustration, and the illustration becomes the shirt.
What sits behind the experience
Photography, original design, and product launches.
The scope behind this selected past work.
Apparel design
A billfish assembled from Gemlux marine parts, designed by Peter Legeza and carried onto the brand’s shirts.
Product launches & production
Custom launch pages for the shade and carbon-fiber outrigger systems, supported by product visuals, film, and aerial content.
The product itself can become the brand’s most recognizable image.
Brand, strategy & creative direction
Your next move
A product worth a closer look? Let’s talk.
Product photography and original design
that give a brand its own look.
