Customer story films
Short films of one to two minutes, each built around one household or one professional.
Home & property / Customer story films · Interviews
Florida Homestead Check
Stories told by the people in them.
The project at a glance
Every homestead
has people behind it.
Customer story films
- The challenge
- How do you give a homeowner a reason to care in a minute or two?
- What we delivered
- Customer story films · Interviews
- What changed
- Customer interviews become short story films. First-Time Buyers is published; two other finished stories are represented here by labeled stills.
Scope & engagement details
We produced a series of short customer story films for Florida Homestead Check. Each one is built around the people in it, on camera at home and at work: a firefighter and his wife on buying their first home, a couple at home with their family, and a title agent with her clients.
The series
Three stories from the series.
First-Time Buyers is published and plays here. Portability and Title Agent were finished for the same series; they aren’t published online, so they appear as stills.
First-Time Buyers 01:15
A firefighter and his wife on buying their first home.
Portability 00:59
A couple at home, in their own words.
A finished film that isn’t published online, shown here as a still.
Title Agent 01:36
A title agent in her office and at the closing table with clients.
A finished film that isn’t published online, shown here as a still.
Inside the experience
Built around the people in it.
01Start with a person.
Each story opens on someone’s day before the subject comes up: a firefighter at his station, a family in the kitchen, a title agent greeting clients.
02Let them say it.
Sit-down interviews carry each film. The point is made by the people in it, in their own words.
03Show the life around it.
Kitchens, porches, a backyard swing, and the closing table give each interview a home and a working day around it.
What sits behind the experience
What went into each story.
The scope behind the work shown here.
On-camera interviews
Sit-down interviews, lit and framed at home and in the office.
Lifestyle footage
The fire station, the kitchen, the porch, the backyard swing, and the closing table.
The best reason to care usually comes from someone who already does.
Social, film & content
Your next move
Customers with a story to tell? Let’s talk.
Customer stories and interviews,
filmed around the people in them.
