01 Close pass
02 Through the turn
03 Bow up
04 Side profile
05 Low light
06 At the wheel
07 Front quarter
08 The markA structured product story
Series, models, model years, specifications, and galleries give a complex lineup a consistent foundation.
Marine / Marketing · Social management · Graphic design · Web
Phoenix Boats
A brand that moves. Everywhere.
The project at a glance
More than a website.
The whole brand.
Ongoing marketing relationship + website
- The challenge
- How do you carry the energy of a performance brand across every place an angler meets it?
- What we delivered
- Marketing · Social management · Graphic design · Web
- What changed
- Marketing, social profiles, and graphic design are managed together. The website connects model research with dealer paths.
Scope & engagement details
Our relationship with Phoenix spans overall marketing, full social profile management, graphic design, and the website. The day-to-day presence and the bigger brand moments belong to the same story. The custom website extends that work into model exploration, product detail, and the next step with a dealer.
The experience, on screen
The boat earns the attention. The experience carries it forward.
A high-consideration purchase needs more than a striking first frame. Model information, useful detail, and the next step belong in the same experience.
Custom website
The model, in context
The 21 LXE page moves from an on-water introduction into specifications, layout, features, and a detailed image gallery. Build & Price and dealer paths remain part of the journey.
Useful at every size
On a phone, model-year choices, product photography, price context, and key dimensions stay readable. The mobile layout gives the next decision room to breathe.
In the edit
Scrub the run.
Eight shots from our Phoenix footage, cut into six and a half seconds of spray and speed. Scroll to move the playhead.
The brand, in motion
First, the feeling.
Then, the details.
A Phoenix is built to be experienced. Film puts the run, the water, and the next cast on screen.
On the water.Film description
Phoenix bass boats run across a wooded lake. An angler lands a bass, boats carve turns and throw spray, aerials look down on the hulls, and a few shots drop to black and white. It ends on the Phoenix logo over the water.
Designed around a decision
Make the next decision easier.
Every stage answers a different question. The story changes as an angler moves from interest toward a boat that fits.
- 01
Discover
“Which Phoenix is for me?”
Bring the lineup into focus through series and model discovery. Help people find a useful starting point.
- 02
Understand
“What makes this boat different?”
Give design, layout, storage, dimensions, and equipment a clear place alongside the on-water story.
- 03
Make it yours
“How would I set it up?”
Create a visible route from the chosen model into Build & Price, with the product context carried forward.
- 04
Take the next step
“Who can help me move forward?”
Keep dealer discovery close to the product experience so interest has somewhere practical to go.
What sits behind the experience
Built to support the brand. Structured to support the business.
Creative direction and engineering meet in the details people use—and in the content the team needs to manage.
An editable experience
Reusable page layouts are kept separate from product and editorial content, so the team can update models and stories as the lineup changes.
Connected customer paths
Product exploration leads toward configuration and dealer discovery. Each stage has a clear role in a considered purchase.
Brand character and buying confidence belong in the same experience.
Custom websites & commerce
Your next move
Building a boat brand? Let’s talk.
From the feed to the water to the website.
One team for the whole brand.
